Front Office


What Your Website Needs to Grow Your Organization

By Melissa Wickes
March 17, 2022
2 min

Now that you have the tools to build a killer youth sports website, you’re finally in the position to offer your customers amazing online experiences and a better way to interact with your organization. 

We’ve given you tips to determine your website’s audience and goals, design and layout your website, optimize it for easier use, and create killer content that will get you new customers. But what does all of this mean if it’s not helping you grow your business?

There are a few tools you should be utilizing within your youth sports website to grow your organization: A seamless registration, professional website design, innovative communication, e-commerce, and flexible payments. Your youth sports website should be a one-stop-shop for all of that. If this can’t all be done on your website, you’re missing something. 

Use Professional Youth Sports Website Design

In 2021, 125 LeagueApps partners revamped their websites by partnering with the LeagueApps Design Shop. This is because well-optimized websites improve search rankings, which leads to new customers. 

By trusting a professional designer to bring your youth sports website vision to life, you’ll have access to free cloud hosting, mobile optimizations, support, and rock-solid security—all of your web needs, covered. Not to mention, seamless integration with your programs and user accounts.

North Texas’ website, which was created by the LeagueApps Design Shop, is a great example of a youth sports website that uses optimized landing pages.

Innovative Communication Tools

You know more than anyone, being able to reach your customers and staff instantly solves many problems in youth sports (and can even prevent them from happening!). Whether there’s a scheduling change, you need someone to bring an extra soccer kit, or the location of your game is being updated, having an easy way to get these messages out—like targeted emails, texts, automated email reminders, in-app messaging, and customizable email templates—is crucial.

Simple eCommerce

Generating more revenue is one of the most important parts of growing your business. A great way to do that is to incorporate eCommerce features into your registration flow. You’ll be able to offer your customers products, collect donations, and sell tickets to fundraisers—all where your customers can easily find it. 

Flexible Payments

No two families are the same and that’s why your payment platform has to be flexible. The more payment options you offer to your customers, the most likely you are to collect payments on time. Things like payment plans, auto-pay, and stored credit cards allow you to meet your customers where they are and will improve your retention rates.

Grow Your Youth Sports Organization

These tools are what will set you apart from your competition and allow you to reach more leads, and eventually turn those leads into customers. You can certainly accomplish all of these things on your own—but if you don’t want to or need help, we can do all of it for you. Learn how LeagueApps can provide you with these tools and turn your youth sports website into a one-stop-shop for all things related to your organization.