Salt Lick, Sport, and Social: LeagueApps Steams Back From 7th Annual SSIA Conference
March 7, 2017
The LeagueApps team was proud to be a part of the Social Sport and Industry Association (SSIA) Conference once again. This year’s event was held from February 22nd-24th in Austin, Texas. This was the seventh conference in SSIA’s history.
The event featured 25 of LeagueApps’ adult and social league partners. Aside from enjoying the 70-degree weather and chomping down on some delicious barbecue, the three-day conference gave us a great chance to collaborate with our partners on future initiatives. This included products, features, and some collective ideas regarding the industry.
The main course was a group session revolving around five of our features that have been released over the last year that can provide the most value to our adult and social league partners.
- Mobile Admin: Run your entire organization, including all of your programs, on your mobile device.
- RSVP: Allow easier communication between teammates to help your leagues avoid the dreaded no-shows.
- Stored Credit Cards: Deliver an easy check-out experience for your customers while collecting 100% of fees on-time.
- Team Rollover: Empower your leagues’ captains to copy and paste, or “rollover,” previous rosters, simplifying the lives of your participants and staff.
- Team Talk: The easiest form of communication between staff, players, or anyone, organized by topic.
You can view the LeagueApps presentation below.
Of course, the main benefit of attending the SSIA Conference each year is the quality feedback and best practices received from our partners. This year was no different.
One thing that we learned was that many of our partners use multiple web tools, software platforms, websites, and social media channels to promote and manage their organization(s). Through our open API, partners and developers have been figuring out how to “talk” to other 3rd-party tools and integrate with them. This need continues to grow as we work with more forward-thinking organizations who need cutting-edge technology to run their operations. We’re inspired by some of the integrations our partners have already been able to develop through our API, and we’re excited to see this trend continue. Learn more about our API plans, or visit our API developer site to access our API documentation.
It’s also clear that bigger data and deeper marketing insights are becoming a huge part of growing. Partners have a thirst for better data. are getting smarter about marketing automation and eager to better track their conversion funnel. They are excited for LeagueApps to build smarter reporting and/or connect them to business intelligence tools.
Finally, it’s cool to see some of our partners actively interested in expanding into the youth market. Several partners have already established youth initiatives, while others plan to in the near future. This is another place where we can drive value and see growth from our partners in the coming years. What’s encouraging is that our partners recognize there is a big opportunity to create positive sports experiences to the non-elite athletes.
Last but not least, we had the luxury of feasting to some world-renowned barbecue. On Wednesday night, we hosted dinner at Salt Lick Barbecue , with the help of our friends and partners from Austin Sport and Social. We’re looking forward to SSIA 2018!