Industry Insights

NBA and WNBA debut “Her Time To Play”

By LeagueApps
November 8, 2018
< 1 min

Last month, the NBA launched its “Her Time To Play” initiative. In collaboration with the WNBA, USA Basketball (USAB), YMCA of the USA (Y-USA), the Women’s Basketball Coaches Association (WBCA), Boys & Girls Clubs of America (BGCA), and the Women’s Sports Foundation, “Her Time To Play” will provide hundreds of youth organizations with a free basketball curriculum together with life-skills lessons developed specifically for young women to prepare them for the challenges of adolescence.

This initiative headlined the fourth annual Jr. NBA Week. The main goal of the program will be to encourage girls ages 7-14 to play basketball in a positive and healthy way. Additionally, the program hopes to create more opportunities for women in both coaching and leadership roles.

The NBA has a pair of female pioneers to point to as shining examples of excellence in coaching. Becky Hammon and Nancy Lieberman were the first two women to coach in the NBA, and their impact on the sport and on the number of opportunities for female coaches moving forward can’t be overstated.

We sat down with Nancy Lieberman this week to discuss her groundbreaking career and the opportunities now afforded to female coaches. To read more, click below!