Industry Insights

How 3 Entrepreneurs Convinced an NBA Star to Invest in LeagueApps

By LeagueApps
January 17, 2017
2 min
Credit: Wikimedia/Keith Allison

Credit: Wikimedia/Keith Allison

Shane Battier And Why He Started With LeagueApps

This story appears in both the January 2017 edition of Entrepreneur magazine and online at You can read the full article here.

In February 2015, Shane Battier attended a dinner for sports-tech companies, hosted by the professional development company Gerson Lehrman Group. He especially loved meeting Jeremy Goldberg, the president of LeagueApps, which makes tools to manage youth sports leagues. The two bonded over how poorly run those leagues are — Battier has two kids, so he knows — and they kept in touch after.

Two things impressed Battier from there: Goldberg talked in detail about building LeagueApps’ company culture, and the inspirations he drew from great coaches and sports teams. Then Goldberg invited Battier to talk to his team about winning cultures.

“That really spoke to me, that these guys are trying to bring a championship mentality to business,” he says, and so he used the trip as an opportunity to do some reconnaissance: “I think it’s important to visit the offices and see who’s on the ground and if there’s a spirit and a belief in what they do,” he says. Battier invested a few weeks later.

Shortly before this article was released on Entrepreneur magazine, the LeagueApps team was treated to an pep talk from Mr. Battier at the R/GA offices.

“I love what you guys are doing as an athlete, a parent, and an organizer,” he said. You can read some more of Mr. Battier’s words to the LeagueApps team below.